Talking to Gary Ingram, the CEO of The Diamond Store about 2017 jewelry trends and following the launch of their brand new collections, he made an interesting point. “Fine jewelry transcends age and fashion.”
When we asked him to elaborate, he explained, “I say that because our jewelry has so much meaning to our customers. We only sell jewelry items that are real – real diamonds, real gold, real gems – so they’re most often given as gifts of love. Apart from looking luxurious and reflecting personal style, they make you feel loved and treasured. That’s the real beauty of timeless jewelry.”
TheDiamondStore.co.uk has certainly captured the essence of how jewelry represents personal history. They specialize in handcrafted diamond and gemstone pieces that mark big occasions – engagement and wedding rings, bridal jewelry, diamond bracelets, eternity rings and fine gemstones all the way to Ruby Anniversaries.
“But if we’re going to talk pure fashion,” says Ingram, “The biggest thing in jewelry now is about making it your own by combining pieces. It’s not so much about specific design, because we offer a huge variety in terms of that, but more about wearability, collectability, and above all, being able to mix and match various items at once.”
Echoing this, many items in the e-tailer’s newest collections are stackable. Multiple band rings with mixed tones of yellow, white and rose gold, or contrasting black and white diamonds. Delicate bangles and big-carat-look bracelets that can be layered, and innovative textures and colors, like pink sapphires on rose gold.
“On the one hand, there’s a big desire for beautiful, delicate jewelry that you can wear just as easily with a little black dress or with jeans. And then we have the heirloom pieces, the engagement rings, wedding bands and anniversary jewelry that you’ll wear for a lifetime and later pass on to your children,” says Ingram.
“That’s why vintage is also very popular now. Rose gold, which first had its big moment more than 100 years ago, is back in a big way, following the trend in watches. Beautiful Victorian and Edwardian details like hearts, crosses, lock and key charms, ribbons, infinity knots, nature motifs, those really stand out because they’re timeless. In fact, they’ve never really gone out of fashion.”